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French lingerie

November22

French lingerie is the crème de la crème when it comes to wearing sexy lingerie. We all think of French knickers and french maids outfit but how did France earn the name of being the birthplace of sexy lingerie?

Push-Up Bra

Simple really,  French lingerie was the first sexy lingerie to be marketed to the masses.  In the 19th century lingerie for women was known as being restrictive, bulky, uncomfortable and sometimes damaging to a person’s health. Think of a corset, it accentuated a woman’s curves but it took two people to get her into it and very often at times she could not sit or breath properly. To look sexy in a corset took a lot of hard work.

Equivoque Babydoll

So began a need for sexy lingerie that was easy and exciting to wear. A number of French businesses spotted this gap in the market and started giving women a choice by freeing them from their tight-fitting girdles and corsets.

green lingerie french lingerie

In the mid 90′s  the trend caught on  in America and  the mass marketing and promotion of French lingerie had started overseas. Over the years different materials, styles and designs have emerged from some of the best well-known lingerie houses in the world.  Today sexy lingerie is a multi billion pound business but don’t forget that it’s roots all started with French lingerie.

aubade art nouveau i618 moka

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